I've spent over a decade solving a problem most eCommerce teams struggle with:
"How do you scale across 8+ markets, launch brands from zero to market leader in 6 months, and maintain industry-leading margins while doing it?"
"I figured it out at Reckitt - growing revenue from $5.5M to $26.5M across EMEA region"
"Refined it at Ego Pharmaceuticals - building the region's first compliant ePharmacy network and achieving Double-Digit YoY growth."
"Then took brands like Danone, L'OR Coffee and Pringles from zero to 'Best Seller' status on Amazon in 6 months."
Read My Story ↓
I've spent over a decade solving a problem most eCommerce teams struggle with:
"How do you scale across 8+ markets, launch brands from zero to market leader in 6 months, and maintain industry-leading margins while doing it?"
"I figured it out at Reckitt - growing revenue from $5.5M to $26.5M across EMEA region"
"Refined it at Ego Pharmaceuticals - building the region's first compliant ePharmacy network and achieving Double-Digit YoY growth."
"Then took brands like Danone, L'OR Coffee and Pringles from zero to 'Best Seller' status on Amazon in 6 months."
Read My Story ↓
I've spent over a decade solving a problem most eCommerce teams struggle with:
"How do you scale across 8+ markets, launch brands from zero to market leader in 6 months, and maintain industry-leading margins while doing it?"
"I figured it out at Reckitt - growing revenue from $5.5M to $26.5M across EMEA region"
"Refined it at Ego - building the region's first compliant ePharmacy network and achieving Double-Digit YoY growth."
"Then took brands like Danone, L'OR Coffee and Pringles from zero to 'Best Seller' status on Amazon in 6 months."
Read My Story ↓
$60M+
$60M+
Total Revenue Generated
Total Revenue Generated
Across FMCG, pharma, tech brands
Across FMCG, pharma, tech brands
Simultaneously across MENA + UK
$26.52M
$26.52M
Reckitt Peak Revenue
From $5.5M in 2019
From $5.5M in 2019
320%
320%
Transmed Growth
$2.5M → $8M in 3.5 years
$2.5M → $8M in 3.5 years
Double-Digit
Double-Digit
Ego YoY Growth
$2M → $6.9M + 30% Net profit growth
$2M → $6.9M + 30% Net profit growth
8+
8+
Markets Operated
Markets Operated
Simultaneously across MENA + UK
Simultaneously across MENA + UK
500+
500+
Strategic Partnerships
Influencers, platforms, distributors
Influencers, platforms, distributors
40+
40+
Platforms Managed
Amazon, Noon, QCommerce, Marketplaces, TikTok, ePharmacies
Amazon, Noon, QCommerce, Marketplaces, TikTok, ePharmacies
30+
30+
Joint Business Plans
$4.9M+ incremental revenue
$4.9M+ incremental revenue
6mo
6mo
Zero to Best Seller
Zero to Best Seller
L'OR Coffee, Pringles, Aptamil
L'OR Coffee, Pringles, Aptamil
Simultaneously across MENA + UK
400%
400%
Aptamil Growth
Within 6 months of launch
Within 6 months of launch
Top 3
Top 3
QV Market Position
Derma skincare brand online (ME)
Derma skincare brand online (ME)
4:1
4:1
ROAS Achieved
vs 2.5:1 industry average
vs 2.5:1 industry average
Experience With:
Experience With:
The Playbook
What 500+ Digital partnerships, 25+ brands, and $60M+ taught me
The Playbook
What 500+ Digital partnerships, 25+ brands, and $60M+ taught me
STATS:
- 8+ markets operated simultaneously
- UAE → Saudi: 80% strategy translates
- Saudi → Egypt: 40% needs reimagining
- UK & EU require separate approach
- Built systems, not heroics"Most teams treat each market like a science experiment. After 8+ markets, I know what translates."
Multi-Market Mastery
🌍
P&L Obsession
"Growth without profitability is just expensive vanity."
STATS:
- Full P&L ownership at Ego & Reckitt
- 55%+ gross margins at scale
- 30% net profit growth (Ego)
- 4:1 ROAS vs 2.5:1 industry avg📊
Zero-to-One Launches
STATS:
- L'OR Coffee: 0 to leader (6mo)
- Aptamil: 400% growth (6mo)
- Pringles: 180% YoY
- Budweiser: 200% yr1 (regulated)"The first 90 days determine if you become a Best Seller or disappear into page 3."
🚀
Partnership Leverage
"Platforms aren't adversaries—they're your distribution partners."
STATS:
- 500+ influencers (Ego)
- 300+ influencers (Reckitt)
- 250+ retail partners
- 30+ JBPs executed
- Early beta access (TikTok Shop, etc)🤝
Data > Opinions
STATS:
- Helium 10, Brand Analytics
- Weekly dashboards (50+ KPIs) - 35% conversion lift (A/B testing)
- 40% CAC reduction
- 500+ campaigns optimized"In Gut we trust. Everyone else brings data."
📈
Team Builder
"Great strategy executed poorly beats poor strategy executed well."
STATS:
- 90% retention vs 60% industry
- Built 5→15 person team - 15+ specialists mentored
- Give credit publicly, take blame privately👥
"What's Next"
"What's Next"
After a decade building eCommerce. I'm ready for the next chapter.
What I do:
I scale eCommerce businesses sustainably combining deep marketplace expertise with modern AI-powered efficiency. My track record includes launching brands from zero to Best Seller in 6 months (L'OR Coffee, Pringles, Aptamil), scaling regional revenue from $5.5M to $26.5M across 8 Middle Eastern markets, and building the region's first compliant ePharmacy network that's now the industry blueprint.
I've managed teams across UAE, Saudi Arabia, Egypt, Qatar, Oman, Kuwait, Bahrain, and the UK, building frameworks that work across diverse markets while respecting local nuances.
After a decade building eCommerce. I'm ready for the next chapter.
What I do:
I scale eCommerce businesses sustainably combining deep marketplace expertise with modern AI-powered efficiency. My track record includes launching brands from zero to Best Seller in 6 months (L'OR Coffee, Pringles, Aptamil), scaling regional revenue from $5.5M to $26.5M across 8 Middle Eastern markets, and building the region's first compliant ePharmacy network that's now the industry blueprint.
I've managed teams across UAE, Saudi Arabia, Egypt, Qatar, Oman, Kuwait, Bahrain, and the UK, building frameworks that work across diverse markets while respecting local nuances.
What makes my approach different:
I don't just bring traditional eCommerce expertise, I combine it with AI tools (Claude, ChatGPT, automation platforms) to work 10x smarter. Whether that's analyzing competitive data at scale, optimizing hundreds of product listings simultaneously, or building cross-market frameworks faster, I use technology to amplify impact.
I built this hiring page & Nu8consulting.com myself using Framer over few months not because I had to, but because I believe the best leaders stay hands-on and understand what's possible with modern tools.
What I'm looking for:
A company where eCommerce has proven potential and needs strategic leadership to scale it. You might be a European brand expanding across markets, a scale-up ready to dominate online channels, or a marketplace building regional presence. Perhaps you're entering regulated categories, launching in new territories, or optimizing for profitable growth.
I thrive in environments where:
- Strategic thinking is valued alongside execution
- Teams are empowered to make data-driven decisions
- Modern tools and AI are embraced, not feared
- Building sustainable systems matters as much as hitting targets
- People enjoy their work and grow in their roles The role itself could take various forms
What matters is the opportunity to build something meaningful over 3-5 years with talented people.
Where:
Primarily exploring opportunities across UK and EU.
After a decade in the Middle East, I bring a unique perspective:
Someone who deeply understands both European and MENA commerce dynamics. This is particularly valuable if you're expanding between these regions or managing operations across both.
I'm also open to exceptional opportunities in Dubai/UAE, especially those with regional scope across EMEA.
The Conversation:
If what I've shared resonates with what you're building, I'd love to talk.
Even if your role doesn't perfectly match what I described - Some of the best opportunities emerge from open conversations rather than job specifications.
Ready to relocate for the right opportunity. Need UK/EU visa sponsorship (straightforward process). UAE Golden Visa holder (no sponsorship needed for Middle East roles).
P.S. When I'm not building eCommerce systems, you'll find me experimenting with recipes from the markets I've worked in, biohacking my way to optimal performance, or vibecoding new projects. Always optimizing personally and professionally.
What makes my
approach different:
I don't just bring traditional eCommerce expertise, I combine it with AI tools (Claude, ChatGPT, automation platforms) to work 10x smarter. Whether that's analyzing competitive data at scale, optimizing hundreds of product listings simultaneously, or building cross-market frameworks faster, I use technology to amplify impact.
I built this hiring page & Nu8consulting.com myself using Framer over few months not because I had to, but because I believe the best leaders stay hands-on and understand what's possible with modern tools.
What I'm looking for:
A company where eCommerce has proven potential and needs strategic leadership to scale it. You might be a European brand expanding across markets, a scale-up ready to dominate online channels, or a marketplace building regional presence. Perhaps you're entering regulated categories, launching in new territories, or optimizing for profitable growth.
I thrive in environments where:
- Strategic thinking is valued alongside execution
- Teams are empowered to make data-driven decisions
- Modern tools and AI are embraced, not feared
- Building sustainable systems matters as much as hitting targets
- People enjoy their work and grow in their roles The role itself could take various forms
What matters is the opportunity to build something meaningful over 3-5 years with talented people.
Where:
Primarily exploring opportunities across UK and EU.
After a decade in the Middle East, I bring a unique perspective:
Someone who deeply understands both European and MENA commerce dynamics. This is particularly valuable if you're expanding between these regions or managing operations across both.
I'm also open to exceptional opportunities in Dubai/UAE, especially those with regional scope across EMEA.
The Conversation:
If what I've shared resonates with what you're building, I'd love to talk.
Even if your role doesn't perfectly match what I described - Some of the best opportunities emerge from open conversations rather than job specifications.
Ready to relocate for the right opportunity. Need UK/EU visa sponsorship (straightforward process). UAE Golden Visa holder (no sponsorship needed for Middle East roles).
P.S. When I'm not building eCommerce systems, you'll find me experimenting with recipes from the markets I've worked in, biohacking my way to optimal performance, or vibecoding new projects. Always optimizing personally and professionally.
2014
2025 - Present
Regional & Global Growth
& Platform Strategy Consultant
Independent Consulting
Present
2025 - Present
Regional & Global Growth
& Platform Strategy Consultant
Independent Consulting
Got questions?
Find the answers.
Any more questions?
Do you need visa sponsorship?
Yes for UK/EU roles—it's a straightforward process for senior positions and costs less than typical recruitment fees. I'm a UAE Golden Visa holder, so no sponsorship needed for Dubai or Middle East roles.
What's your notice period and availability?
45-60 days from offer acceptance, though I can be flexible for the right opportunity. Currently advising 2-3 brands part-time, which I'll pause completely for a full-time role—no divided attention, fully committed.
What are your salary expectations?
I'm flexible on base salary. What matters more is the equity/bonus structure aligned with performance, growth trajectory, and total package. Quality of mission and team fit matters more than maximizing base. Let's discuss your budget and see if we're in the same ballpark.
Will you leave if your consulting business picks up?
No. If I accept a full-time role, consulting pauses completely for a minimum of 2-3 years. No side projects, no conflicts, no divided attention. I know how frustrating it is to work with people who are half-in, and I won't be that person.
Are you open to remote or hybrid work?
Absolutely—I'm comfortable with in-office, hybrid, or remote setups. I've successfully managed remote teams across 8 markets and multiple time zones, so I know how to make it work. That said, I genuinely believe the best outcomes come from working face-to-face with your team, building relationships and culture in person. Whatever setup works best for the team and company, I'm adaptable.
Do you need visa sponsorship?
Yes for UK/EU roles—it's a straightforward process for senior positions and costs less than typical recruitment fees. I'm a UAE Golden Visa holder, so no sponsorship needed for Dubai or Middle East roles.
What's your notice period and availability?
45-60 days from offer acceptance, though I can be flexible for the right opportunity. Currently advising 2-3 brands part-time, which I'll pause completely for a full-time role—no divided attention, fully committed.
What are your salary expectations?
I'm flexible on base salary. What matters more is the equity/bonus structure aligned with performance, growth trajectory, and total package. Quality of mission and team fit matters more than maximizing base. Let's discuss your budget and see if we're in the same ballpark.
Will you leave if your consulting business picks up?
No. If I accept a full-time role, consulting pauses completely for a minimum of 2-3 years. No side projects, no conflicts, no divided attention. I know how frustrating it is to work with people who are half-in, and I won't be that person.
Are you open to remote or hybrid work?
Absolutely—I'm comfortable with in-office, hybrid, or remote setups. I've successfully managed remote teams across 8 markets and multiple time zones, so I know how to make it work. That said, I genuinely believe the best outcomes come from working face-to-face with your team, building relationships and culture in person. Whatever setup works best for the team and company, I'm adaptable.
Do you need visa sponsorship?
Yes for UK/EU roles—it's a straightforward process for senior positions and costs less than typical recruitment fees. I'm a UAE Golden Visa holder, so no sponsorship needed for Dubai or Middle East roles.
What's your notice period and availability?
45-60 days from offer acceptance, though I can be flexible for the right opportunity. Currently advising 2-3 brands part-time, which I'll pause completely for a full-time role—no divided attention, fully committed.
What are your salary expectations?
I'm flexible on base salary. What matters more is the equity/bonus structure aligned with performance, growth trajectory, and total package. Quality of mission and team fit matters more than maximizing base. Let's discuss your budget and see if we're in the same ballpark.
Will you leave if your consulting business picks up?
No. If I accept a full-time role, consulting pauses completely for a minimum of 2-3 years. No side projects, no conflicts, no divided attention. I know how frustrating it is to work with people who are half-in, and I won't be that person.
Are you open to remote or hybrid work?
Absolutely—I'm comfortable with in-office, hybrid, or remote setups. I've successfully managed remote teams across 8 markets and multiple time zones, so I know how to make it work. That said, I genuinely believe the best outcomes come from working face-to-face with your team, building relationships and culture in person. Whatever setup works best for the team and company, I'm adaptable.
Do you need visa sponsorship?
Yes for UK/EU roles—it's a straightforward process for senior positions and costs less than typical recruitment fees. I'm a UAE Golden Visa holder, so no sponsorship needed for Dubai or Middle East roles.
What's your notice period and availability?
45-60 days from offer acceptance, though I can be flexible for the right opportunity. Currently advising 2-3 brands part-time, which I'll pause completely for a full-time role—no divided attention, fully committed.
What are your salary expectations?
I'm flexible on base salary. What matters more is the equity/bonus structure aligned with performance, growth trajectory, and total package. Quality of mission and team fit matters more than maximizing base. Let's discuss your budget and see if we're in the same ballpark.
Will you leave if your consulting business picks up?
No. If I accept a full-time role, consulting pauses completely for a minimum of 2-3 years. No side projects, no conflicts, no divided attention. I know how frustrating it is to work with people who are half-in, and I won't be that person.
Are you open to remote or hybrid work?
Absolutely—I'm comfortable with in-office, hybrid, or remote setups. I've successfully managed remote teams across 8 markets and multiple time zones, so I know how to make it work. That said, I genuinely believe the best outcomes come from working face-to-face with your team, building relationships and culture in person. Whatever setup works best for the team and company, I'm adaptable.
