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• NU8 Editorial

Perspectives that drive progress

Perspectives that drive progress

Perspectives that drive progress

Clear thinking for leaders navigating growth, structure, and digital commerce across global markets.

an amazon store with a person sitting in front of it

Innovation

Jan 24, 2026

Building a Profitable eCommerce P&L: From Unit Economics to EBITDA (Amazon Example)

Most eCommerce brands don’t fail because they can’t grow revenue. They fail because growth hides bad unit economics.

Google Shopping eCommerce

Innovation

Jan 12, 2026

Universal Commerce Protocol (UCP) - Google just changed e-commerce forever — and most brands aren’t ready 🤯 Yesterday, Google quietly announced something that will fundamentally reshape how people discover, buy, and manage products online.

Search → conversation → purchase → post-purchase support — all handled inside AI, powered by Gemini.

TikTok Shop Best practice

Innovation

Jan 4, 2026

Social Commerce is no longer “a channel” — it’s a new buying behaviour Social commerce isn’t just ads on social.

It’s the full loop—discovery → consideration → proof → purchase → advocacy—happening inside the same feed, led by creators, culture, and community.

white and black light fixture

Inspiration

Dec 19, 2025

Why Most eCommerce Strategies Fail, and How to Fix Yours

Most eCommerce strategies fail not in the plan—but in the handover between vision and execution. Real growth happens when structure comes before tactics.

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