About NU8

For leaders who want eCommerce to actually work in the Middle East.

Nu8 Consulting is an advisory-only eCommerce partner for beauty, wellness, FMCG, hospitality, and consumer brands. The focus: building clear, measurable growth systems across the GCC with playbooks that can extend to the UK and Europe when you’re ready.

Instead of forcing new processes, NU8 plugs into how your teams already work and helps them create structure around it: better decisions, cleaner numbers, and fewer firefights.

See how NU8 works with teams →

Every brand wants to grow online. The hard part is getting everyone moving together.

In most GCC businesses, eCommerce sits in the middle of many moving parts:

Brand and trade teams
Distributors in multiple countries
Amazon, Noon, ePharmacies, quick commerce, and retail media
Agencies, influencers, and internal stakeholders

Each group is trying to do the right thing, but they rarely work from the same plan, the same numbers, or the same calendar. Decisions become reactive. Growth becomes random.

NU8 exists to close that gap by helping leadership turn eCommerce into a governed part of the P&L, not just “another channel” fighting for attention.

Growth breaks when strategy, operations, and performance run on different tracks.

Nu8 was built to bridge that gap. We align leadership teams around a governed model that links business goals, digital execution, and analytics into one measurable rhythm.

Growth breaks when strategy, operations, and performance run on different tracks.

Nu8 was built to bridge that gap. We align leadership teams around a governed model that links business goals, digital execution, and analytics into one measurable rhythm.

person holding black samsung android smartphone

Proven impact across global and regional leaders.

>40 %+ YoY revenue growth

Growth across leading eCommerce platforms.

Double Digit Share of business

eCommerce treated as a core P&L driver, not a side project.

4:1 ROAS across across key GCC platforms

Core profitabiWhen traffic, content, pricing, and stock are planned together, media spend starts to compound instead of being reset every campaign.lity pillar that ensures sustained growth

Proven impact across global and regional leaders.

>40 %+ YoY revenue growth

Growth across leading eCommerce platforms.

Double Digit Share of business

eCommerce treated as a core P&L driver, not a side project.

4:1 ROAS across across key GCC platforms

Core profitabiWhen traffic, content, pricing, and stock are planned together, media spend starts to compound instead of being reset every campaign.lity pillar that ensures sustained growth

Proven impact across global and regional leaders.

>40 %+ YoY revenue growth

Growth across leading eCommerce platforms.

Double Digit Share of business

eCommerce treated as a core P&L driver, not a side project.

4:1 ROAS across across key GCC platforms

Core profitabiWhen traffic, content, pricing, and stock are planned together, media spend starts to compound instead of being reset every campaign.lity pillar that ensures sustained growth

Strategy & structure

Market entry and expansion planning for GCC and beyond
Channel roles: Amazon, Noon, D2C, retail, ePharmacy
Clear ownership between brand, distributor, and platform teams

a person holding a cell phone in their hand

Strategy & structure

Market entry and expansion planning for GCC and beyond
Channel roles: Amazon, Noon, D2C, retail, ePharmacy
Clear ownership between brand, distributor, and platform teams

Brand & Marketplace Strategy Market entry, P&L architecture, and digital growth planning across Amazon, Noon, regional and global platforms.

What NU8 helps leaders build
NU8 doesn’t run ads, manage warehouses, or replace your teams. It gives leadership a clear way to run eCommerce across brands, distributors, and platforms.

Brand & Marketplace Strategy Market entry, P&L architecture, and digital growth planning across Amazon, Noon, regional and global platforms.

Built for the way GCC business actually works
NU8 doesn’t run ads, manage warehouses, or replace your teams. It gives leadership a clear way to run eCommerce across brands, distributors, and platforms.

Global FMCG and beauty brands entering or scaling in the GCC

Regional consumer brands and groups building serious eCommerce capability

Distributors who want to upgrade from “listing products” to owning digital growth

Hospitality and tourism brands that need their digital channels to match their offline experience

Investors and holding companies who need a clear view of digital performance across portfolios

Led by someone who has sat on your side of the table

Sahil is an eCommerce strategist with 14+ years of experience building digital business across the Middle East, UK, and Europe.

He has led and scaled eCommerce for brands and groups in:

Health, beauty, and personal care
FMCG and food
Hospitality and resorts

Across roles, the pattern has been the same: once leaders see the real size of the digital opportunity — and how distribution, pricing, media, and supply link together — eCommerce stops being “experimental” and becomes a serious growth engine.

NU8 was created to bring that same operator perspective to more brands, without requiring a full-time senior hire.