Advisory. Clarity. Scale.

The Future of Digital Commerce,
built in the Middle East.

The Future of Digital Commerce,
built in the Middle East.

The Future of Digital Commercebuilt in the Middle East.

Nu8 Consulting helps brands and distributors build structured, sustainable eCommerce growth without changing how they work.

Nu8 Consulting helps brands and distributors build structured, sustainable eCommerce growth without changing how they work.

See how we help brands grow

See how we help brands grow

Shaped by real experience inside the region’s top eCommerce ecosystems built into Nu8’s advisory playbooks.

Shaped by real experience inside the region’s top eCommerce ecosystems built into Nu8’s advisory playbooks.

About Nu8

About Nu8

We understand how eCommerce really works in the Middle East.
Not just from the outside, but from within. Building brands, leading teams, and fixing what’s broken.

Nu8 Consulting partners with brands, distributors, and investors to make eCommerce work better simply, clearly, and profitably. We’ve been inside the business: where Buy Boxes are lost to third parties, where marketing and sales move in different directions, and where performance depends on people, not systems.


Our role is to bring it together to align teams, train partners, and help businesses build sustainable online growth that fits how the GCC really operates. Because in this region, progress happens through people and trust, and that’s how we work too.

About Nu8

About Nu8

We understand how eCommerce really works in the Middle East.
Not just from the outside, but from within. Building brands, leading teams, and fixing what’s broken.

Nu8 Consulting partners with brands, distributors, and investors to make eCommerce work better simply, clearly, and profitably. We’ve been inside the business: where Buy Boxes are lost to third parties, where marketing and sales move in different directions, and where performance depends on people, not systems.


Our role is to bring it together to align teams, train partners, and help businesses build sustainable online growth that fits how the GCC really operates. Because in this region, progress happens through people and trust, and that’s how we work too.

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Of businesses report measurable performance improvements within year.

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Of businesses report measurable performance improvements within year.

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Of businesses report measurable performance improvements within year.

$0M

$0M

In revenue growth generated across 15+ categories

$0M

$0M

In revenue growth generated across 15+ categories

$0M

$0M

In revenue growth generated across 15+ categories

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Worked with brands across industries, including FMCG, distribution, and hospitality.

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Worked with brands across industries, including FMCG, distribution, and hospitality.

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Worked with brands across industries, including FMCG, distribution, and hospitality.

Created by Dmytri Ivanov
Created by Dmytri Ivanov
Created by Dmytri Ivanov
Created by Dmytri Ivanov

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Years of expertise developing, guiding business strategy and execution.

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Years of expertise developing, guiding business strategy and execution.

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Years of expertise developing, guiding business strategy and execution.

desk globe on table

Market Opportunity:

The worlds $6.8 trillion eCommerce economy is expanding and the GCC is still just getting started.

Global digital commerce is expected to surpass $6.8 trillion by 2028. Within that, the GCC market is projected to exceed $30 billion, creating one of the most exciting growth frontiers worldwide.

In the Middle East, digital growth isn’t limited by demand, it’s limited by alignment. The GCC has world-class consumers, infrastructure, and platforms, yet many brands still struggle to connect global strategy with local execution. Nu8 helps bridge that gap by guiding brands, distributors, and investors to capture sustainable value through smarter planning, local partnerships, and data-led decisions.


The global race is already on. The GCC is where the next leaders will emerge.

Market Opportunity:

The worlds $6.8 trillion eCommerce economy is expanding and the GCC is still just getting started.

Global digital commerce is expected to surpass $6.8 trillion by 2028. Within that, the GCC market is projected to exceed $30 billion, creating one of the most exciting growth frontiers worldwide.

In the Middle East, digital growth isn’t limited by demand, it’s limited by alignment. The GCC has world-class consumers, infrastructure, and platforms, yet many brands still struggle to connect global strategy with local execution.


Nu8 helps bridge that gap by guiding brands, distributors, and investors to capture sustainable value through smarter planning, local partnerships, and data-led decisions.


The global race is already on. The GCC is where the next leaders will emerge.

Experience across Reckitt, Ego Pharmaceuticals (QV), Transmed, and GCC hospitality groups.

Experience across Reckitt, Ego Pharmaceuticals (QV), Transmed, and GCC hospitality groups.

THE CHALLENGE
Every brand wants to grow online but the pieces dont move together.
Teams, distributors, agencies, and platforms often work in silos. Nu8 helps bring them into one rhythm, so strategy, execution, and results finally align.

THE CHALLENGE
Every brand wants to grow online but the pieces dont move together.
Teams, distributors, agencies, and platforms often work in silos. Nu8 helps bring them into one rhythm, so strategy, execution, and results finally align.

Fragmented Focus
Fragmented Focus

Marketing pushes visibility. Distributors chase volume. We help both work toward one plan, one goal.

Platform Pressure
Platform Pressure

Every marketplace plays by its own rules. We bring consistency across Amazon, Noon, and beyond.

Data Without Direction
Data Without Direction

Numbers alone don’t build growth.
We help turn performance reports into business decisions.

Someone is sketching or drawing on a tablet.
1/1/2025

It starts with noise.

Data in every dashboard, but no clear path forward. Every platform tells a different story.

Someone is sketching or drawing on a tablet.
1/1/2025

It starts with noise.

Data in every dashboard, but no clear path forward. Every platform tells a different story.

See how we fix this →

The Nu8 Approach

Built on how eCommerce really works in the Middle East.

We’ve lived the challenges most brands face — too many dashboards, disconnected teams, and constant firefighting. Our approach is simple: we plug into your business as a partner, not a consultant. We listen, diagnose what’s not working, and help teams align across platforms, distributors, and markets.

So your eCommerce runs smoother, your teams make faster decisions, and growth stops feeling like guesswork.

Amazon

Noon

Talabat

Internet

Build for the Long Run: Sustainable systems that grow without chaos or burnout.

ARTICLE

Golden Globe Winner Billie Eilish Talks Thrifting and Climate Change in Her Signature Grunge Style

ARTICLE

How Denim Brand Triarchy is Blazing a Path for Sustainable Luxury

ARTICLE

blue and white water wave

Listen First: We understand your business before touching a single process.

1.

Build for the Long Run: Sustainable systems that grow without chaos or burnout.

ARTICLE

Golden Globe Winner Billie Eilish Talks Thrifting and Climate Change in Her Signature Grunge Style

ARTICLE

How Denim Brand Triarchy is Blazing a Path for Sustainable Luxury

ARTICLE

blue and white water wave

Listen First: We understand your business before touching a single process.

1.

The Nu8 Approach

Built on how eCommerce really works in the Middle East.

We’ve lived the challenges most brands face — too many dashboards, disconnected teams, and constant firefighting. Our approach is simple: we plug into your business as a partner, not a consultant. We listen, diagnose what’s not working, and help teams align across platforms, distributors, and markets.

So your eCommerce runs smoother, your teams make faster decisions, and growth stops feeling like guesswork.

Amazon

Noon

Talabat

Internet

Build for the Long Run: Sustainable systems that grow without chaos or burnout.

ARTICLE

Golden Globe Winner Billie Eilish Talks Thrifting and Climate Change in Her Signature Grunge Style

ARTICLE

How Denim Brand Triarchy is Blazing a Path for Sustainable Luxury

ARTICLE

blue and white water wave

Listen First: We understand your business before touching a single process.

1.

How we work with you
Every brand has its own rhythm. We don’t change how you work, we make how you work, work better.

How we work with you
Every brand has its own rhythm. We don’t change how you work, we make how you work, work better.

01
Understand the Reality
We begin by sitting with your teams, distributors, and eCommerce partners to see how things truly work on the ground, where stock leaks, delays, Service levels, Commercial Terms, Digital Shelf Gaps and missed opportunities happen. It’s not a theoretical audit. It’s clarity from the inside out.
person pointing white paper on wall
360° marketplace readiness check (Amazon, Noon, local ePharmacies & the rest) • Distributor & pricing structure review • Product availability and buy-box gap report • Leadership summary on where growth is getting blocked. Content gaps, Digital Presence.
02
Simplify the Structure
03
Enable and Guide
01
Understand the Reality
We begin by sitting with your teams, distributors, and eCommerce partners to see how things truly work on the ground, where stock leaks, delays, Service levels, Commercial Terms, Digital Shelf Gaps and missed opportunities happen. It’s not a theoretical audit. It’s clarity from the inside out.
person pointing white paper on wall
360° marketplace readiness check (Amazon, Noon, local ePharmacies & the rest) • Distributor & pricing structure review • Product availability and buy-box gap report • Leadership summary on where growth is getting blocked. Content gaps, Digital Presence.
02
Simplify the Structure
03
Enable and Guide

Once the foundation is clear, we activate the systems that make growth measurable across Amazon, Noon, D2C, and every platform that matters.

Once the foundation is clear, we activate the systems that make growth measurable across Amazon, Noon, D2C, and every platform that matters.

a close up of a cell phone with social icons on it
a close up of a cell phone with social icons on it

After alignment comes structure. Once your teams, distributors, and channels move in sync, we install the systems that make growth repeatable, measurable, and built to last.

After alignment comes structure. Once your teams, distributors, and channels move in sync, we install the systems that make growth repeatable, measurable, and built to last.

Advisory Modules

Now let’s make it thrive - systematically
We don’t sell services. We bring clarity and rhythm to every part of your eCommerce business so growth becomes predictable, not accidental.

Now let’s make it thrive - systematically
We don’t sell services. We bring clarity and rhythm to every part of your eCommerce business so growth becomes predictable, not accidental.

You've built it.
Now let’s make it thrive systematically
Six modules. One framework. Built for sustainable performance.

Shaped by real experience inside the Global brands.

— now built into Nu8’s advisory module.

How Nu8 helps brands scale across channels

How Nu8 helps brands scale across channels

We advise brands, distributors, and investors on the systems that turn eCommerce from ad-hoc execution into sustainable, measurable growth.

We advise brands, distributors, and investors on the systems that turn eCommerce from ad-hoc execution into sustainable, measurable growth.

We advise brands, distributors, and investors on the systems that turn eCommerce from ad-hoc execution into sustainable, measurable growth.

desk globe on table
a group of trucks parked next to each other in a parking lot

Market Access & Entry

Strategic guidance for brands entering or expanding across GCC markets covering distribution models, pricing, compliance, and localization.

desk globe on table
a group of trucks parked next to each other in a parking lot

Market Access & Entry

Strategic guidance for brands entering or expanding across GCC markets covering distribution models, pricing, compliance, and localization.

iphone screen showing icons on screen
turned on monitoring screen

Commercial Growth

Proven structures to scale eCommerce performance across Amazon, marketplaces and other channels built around data, rhythm, and profitability.

iphone screen showing icons on screen
turned on monitoring screen

Commercial Growth

Proven structures to scale eCommerce performance across Amazon, marketplaces and other channels built around data, rhythm, and profitability.

A person holding a smart phone with social media on the screen
project pic

Marketing & Visibility

Integrated approach linking content, retail media, and search to strengthen product discovery, conversion, and long-term brand equity.

A person holding a smart phone with social media on the screen
project pic

Marketing & Visibility

Integrated approach linking content, retail media, and search to strengthen product discovery, conversion, and long-term brand equity.

man standing in front of people sitting beside table with laptop computers
project pic

Leadership & Enablement

Frameworks and tools that enable regional teams and distributors to lead eCommerce operations with clarity, consistency, and confidence.

man standing in front of people sitting beside table with laptop computers
project pic

Leadership & Enablement

Frameworks and tools that enable regional teams and distributors to lead eCommerce operations with clarity, consistency, and confidence.

top layer grid image
top layer grid image
top layer grid image
bottom layer grid image
bottom layer grid image
bottom layer grid image

Strategy that scales. Impact you can measure.
Every engagement is built around clarity, alignment, and measurable progress translating eCommerce strategy into lasting commercial performance.

Strategy that scales. Impact you can measure.
Every engagement is built around clarity, alignment, and measurable progress translating eCommerce strategy into lasting commercial performance.

Strategy that scales. Impact you can measure.
Every engagement is built around clarity, alignment, and measurable progress translating eCommerce strategy into lasting commercial performance.

$0123456789M+ GMV/Revenue

Value unlocked across leading GCC markets through structured eCommerce systems, channel governance, and retail-media alignment.

$0123456789M+ GMV/Revenue

Value unlocked across leading GCC markets through structured eCommerce systems, channel governance, and retail-media alignment.

$0123456789M+ GMV

Value unlocked across leading GCC markets through structured eCommerce systems, channel governance, and retail-media alignment.

+0123456789%

Average uplift seen on Amazon, Noon, and Q-Commerce platforms after implementing pricing architecture, catalog standards, and media consistency.

+0123456789%

Average uplift seen on Amazon, Noon, and Q-Commerce platforms after implementing pricing architecture, catalog standards, and media consistency.

+0123456789%

Average uplift seen on Amazon, Noon, and Q-Commerce platforms after implementing pricing architecture, catalog standards, and media consistency.

0123456789x Faster

Unified launch planning across marketing, supply, and commercial teams — cutting campaign setup time by more than 70 %.

0123456789x Faster

Unified launch planning across marketing, supply, and commercial teams — cutting campaign setup time by more than 70 %.

0123456789x Faster

Unified launch planning across marketing, supply, and commercial teams — cutting campaign setup time by more than 70 %.

† Cumulative impact across multiple brands (2018–2025), including prior in-house leadership roles and advisory programs.

Why this moment matters

The next decade of GCC growth won’t be defined by discounts or campaigns, it will be defined by systems, data, and structure. When organizations replace fragmented execution with clarity and rhythm, growth becomes sustainable and leadership inevitable.

Why this moment matters

The next decade of GCC growth won’t be defined by discounts or campaigns, it will be defined by systems, data, and structure. When organizations replace fragmented execution with clarity and rhythm, growth becomes sustainable and leadership inevitable.

Reel image
1/1/2025

Saudi Vision 2030

A decade of transformation redefining innovation, retail, and private-sector digital acceleration across the Kingdom.

A MacBook with lines of code on its screen on a busy desk
1/1/2030

Saudi Vision 2030

A decade of transformation redefining innovation, retail, and private-sector digital acceleration across the Kingdom.

Trusted by GCC founders,
distributors, and global brands.

Trusted by GCC founders,
distributors, and global brands.

Trusted by GCC founders,
distributors, and global brands.

Experience shaped inside the same ecosystems you’re building for Amazon, Noon, D2C, and regional retail.

Built on global standards

Built on global standards

Rooted in the Middle East.

Rooted in the Middle East.

Amazon Icon
Amazon Icon
Amazon Icon

Testimonials

Experience That Built Nu8

Nu8 was built by operators who’ve led eCommerce for some of the region’s largest brands. From Reckitt to QV, our frameworks come from real P&L accountability not theory. That’s why every system we design drives measurable, commercial impact.

Got questions?

Find the answers.

Any more questions?

1. What exactly does NU8 do?

NU8 helps brands and distributors across the GCC build structured, sustainable eCommerce growth systems — without changing how they work. We step in to align teams, fix broken processes, and create long-term clarity around sales, marketing, operations, and decision-making.

2. Are you an agency or a consultancy firm?

Neither. NU8 is an advisory partner. We don’t manage campaigns or take over execution. Instead, we work alongside your existing teams and partners — helping you see the full picture, set direction, and measure progress clearly.

3. How do you work with clients?

Each engagement runs as a 90-day advisory sprint. We begin with a full business audit, identify gaps, and build the structure your team needs to perform better — from governance and reporting to pricing and marketplace strategy.

4. What kind of brands do you work with?

Global FMCG, beauty, healthcare, and consumer brands — as well as distributors, importers, and digital-first businesses in the GCC. We’ve worked with names connected to Amazon, Noon, Carrefour, NiceOne, Reckitt, QV, and P&G, and understand both regional and international expectations.

5. Do you only work in the GCC?

Our core focus is the GCC — UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain. However, many clients also engage us for regional expansion or market-entry guidance into the UK and EU.

6. How soon will we see results?

Most clients start noticing clarity and alignment within the first 30 days. Structured processes and measurable results follow within 90 days — once systems, KPIs, and governance rhythms are embedded.

7. How is pricing structured?

Pricing is fixed and transparent, based on the project scope and support level. We don’t bill by the hour or retainers — each engagement includes defined outcomes, timelines, and deliverables. (You can explore tiers on the [Pricing page →].)

8. Do you replace existing agencies or distributors?

No. NU8 integrates into your existing ecosystem. We help everyone — brand, distributor, agency, and platform — work in one rhythm, without duplication or conflict.

9. What makes NU8 different?

We’ve been inside the business — not just advising from the outside. Our experience covers P&L management, eCommerce operations, marketplace negotiations, and commercial leadership across the GCC. We speak your language, know your challenges, and design solutions that work in real life.

10. How do we get started?

It begins with a short Advisory Discovery Call. You’ll walk away with clear next steps, whether or not we move forward together. [Book your call →]

1. What exactly does NU8 do?

NU8 helps brands and distributors across the GCC build structured, sustainable eCommerce growth systems — without changing how they work. We step in to align teams, fix broken processes, and create long-term clarity around sales, marketing, operations, and decision-making.

2. Are you an agency or a consultancy firm?

Neither. NU8 is an advisory partner. We don’t manage campaigns or take over execution. Instead, we work alongside your existing teams and partners — helping you see the full picture, set direction, and measure progress clearly.

3. How do you work with clients?

Each engagement runs as a 90-day advisory sprint. We begin with a full business audit, identify gaps, and build the structure your team needs to perform better — from governance and reporting to pricing and marketplace strategy.

4. What kind of brands do you work with?

Global FMCG, beauty, healthcare, and consumer brands — as well as distributors, importers, and digital-first businesses in the GCC. We’ve worked with names connected to Amazon, Noon, Carrefour, NiceOne, Reckitt, QV, and P&G, and understand both regional and international expectations.

5. Do you only work in the GCC?

Our core focus is the GCC — UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain. However, many clients also engage us for regional expansion or market-entry guidance into the UK and EU.

6. How soon will we see results?

Most clients start noticing clarity and alignment within the first 30 days. Structured processes and measurable results follow within 90 days — once systems, KPIs, and governance rhythms are embedded.

7. How is pricing structured?

Pricing is fixed and transparent, based on the project scope and support level. We don’t bill by the hour or retainers — each engagement includes defined outcomes, timelines, and deliverables. (You can explore tiers on the [Pricing page →].)

8. Do you replace existing agencies or distributors?

No. NU8 integrates into your existing ecosystem. We help everyone — brand, distributor, agency, and platform — work in one rhythm, without duplication or conflict.

9. What makes NU8 different?

We’ve been inside the business — not just advising from the outside. Our experience covers P&L management, eCommerce operations, marketplace negotiations, and commercial leadership across the GCC. We speak your language, know your challenges, and design solutions that work in real life.

10. How do we get started?

It begins with a short Advisory Discovery Call. You’ll walk away with clear next steps, whether or not we move forward together. [Book your call →]

1. What exactly does NU8 do?

NU8 helps brands and distributors across the GCC build structured, sustainable eCommerce growth systems — without changing how they work. We step in to align teams, fix broken processes, and create long-term clarity around sales, marketing, operations, and decision-making.

2. Are you an agency or a consultancy firm?

Neither. NU8 is an advisory partner. We don’t manage campaigns or take over execution. Instead, we work alongside your existing teams and partners — helping you see the full picture, set direction, and measure progress clearly.

3. How do you work with clients?

Each engagement runs as a 90-day advisory sprint. We begin with a full business audit, identify gaps, and build the structure your team needs to perform better — from governance and reporting to pricing and marketplace strategy.

4. What kind of brands do you work with?

Global FMCG, beauty, healthcare, and consumer brands — as well as distributors, importers, and digital-first businesses in the GCC. We’ve worked with names connected to Amazon, Noon, Carrefour, NiceOne, Reckitt, QV, and P&G, and understand both regional and international expectations.

5. Do you only work in the GCC?

Our core focus is the GCC — UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain. However, many clients also engage us for regional expansion or market-entry guidance into the UK and EU.

6. How soon will we see results?

Most clients start noticing clarity and alignment within the first 30 days. Structured processes and measurable results follow within 90 days — once systems, KPIs, and governance rhythms are embedded.

7. How is pricing structured?

Pricing is fixed and transparent, based on the project scope and support level. We don’t bill by the hour or retainers — each engagement includes defined outcomes, timelines, and deliverables. (You can explore tiers on the [Pricing page →].)

8. Do you replace existing agencies or distributors?

No. NU8 integrates into your existing ecosystem. We help everyone — brand, distributor, agency, and platform — work in one rhythm, without duplication or conflict.

9. What makes NU8 different?

We’ve been inside the business — not just advising from the outside. Our experience covers P&L management, eCommerce operations, marketplace negotiations, and commercial leadership across the GCC. We speak your language, know your challenges, and design solutions that work in real life.

10. How do we get started?

It begins with a short Advisory Discovery Call. You’ll walk away with clear next steps, whether or not we move forward together. [Book your call →]

Get back in control of your time, your team, and your vision. Start a 90-day advisory sprint proven across GCC.